Marketing in the Era of Mobile: Building Resilient Brands by inMobi

Marketing in the Era of Mobile: Building Resilient Brands by inMobi

Building Resilient Brands: Marketing in the Era of Mobile || 18th February 2021 - 11:30AM IST

 

 

Free*
Event Expired
  • Duration
    2.0 hours
  • No of Seats
    100
  • Event Type
    Online
  • Event Date
    18-02-2021
Marketing in the Era of Mobile: Building Resilient Brands by inMobi

Topics:

 

- Driving  Mobile Marketing Maturity

- Paging Programmatic

- Game on, Southeast Asia

- Digital Transformation, Disruption, and Growth

- Closing Remarks by Rajesh Pantina

Speakers

 

Rishi Bedi

VP, SEA, Korea and Japan InMobi

Elvin
Rahardja

Head of Google Marketing Platform Google

David Porter

VP, Global Media, APAC and Africa, Unilever

Rajesh Pantina

Director, Marketing, APAC InMobi

Vasuta Agarwal

MD, APAC
InMobi

John Miskelly

APAC Investment Director
GroupM

Sunil Naryani

VP, Commercials & Partnerships, APAC Dentsu

Sudhanshu
Saxena

Director, Supply & DSP Partnerships, SEA InMobi

Ronen
Mense

President & MD, APAC
AppsFlyer

Director, Performance, SEA
InMobi

Narayan Murthy
Ivaturi

 

 

About InMobi (Event Organizer)

InMobi drives real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Its Marketing Cloud creates new paths for brands to understand, identify, engage and acquire connected consumers. As a leading technology company, InMobi has been recognized on both the 2018 and 2019 CNBC Disruptor 50 lists and as one of Fast Company’s 2018 World’s Most Innovative Companies. For more information, visit https://inmobi.com

  1. Day 1: Hour-Wise Topics

    Click here to expand

    11:30 AM – 12:00 PM | Driving  Mobile Marketing Maturity

    With market disruption dramatically shifting long-conditioned behavior in just a matter of weeks, mobile emerged as the anchor that helped individuals stay connected in a new reality. Rishi and David discuss how brands should equip themselves for this radical change in behavior

    12:00 PM – 12:20 PM | Paging Programmatic

    Programmatic advertising has witnessed an exponential rise, claiming an estimated 72% of all digital spends by 2021. Asia Pacific and specifically, Southeast Asia, has been critical in fuelling this growth.  Our panelists share thoughts on trends that will shape the future of programmatic in Southeast Asia.

    12:20 PM – 12:50 PM | Game on, Southeast Asia

    The gaming industry emerged at the forefront of the entertainment vertical in 2020, growing at a lightning pace, with 2.6 billion gamers across the world. This revolution was made possible by the advent of smartphones. Elvin and Sudhanshu will share their thoughts on what this trend means for marketers across Southeast Asia.

    12:50 PM – 13:10 PM | Digital Transformation, Disruption, and Growth

    Consumer behavior has rapidly shifted in the last few months, which has led to a lot of uncertainty in the CMO’s office. As they go back to the drawing board, how should CMOs think about growth in the next couple of years? Ronen and Narayan will share their thoughts on how marketers across Southeast Asia must welcome this transformation.

    13:10 PM – 13:30 PM | Closing Remarks by Rajesh Pantina

    Learn how the latest trends will shape the advertising ecosystem as we know and understand it. Stay tuned to ensure that you grab your copy of InMobi’s Southeast Asia Mobile Marketing Handbook.

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